Marketing and Promotion Research Proposal Example | Topics and Well Written Essays - 1000 words

Marketing and Promotion - Research Proposal Example One of the most common used of promoting the products is the use of different celebrities to endorse the product. Identify the specific advantages and disadvantages of using celebrities as part of the advertising program - this can be obtained though in-depth research on the different industries using specific styles of media advertising through celebrity endorsements On the other hand, a series of interviews with some media advertisers will also be conducted so as to have a better idea on why celebrities are used in endorsing a certain product and how the consumers react to such form of media advertising. Results and discussion of the study will be obtained by analyzing the results of the interview conducted and correlating it with the research. Mean, mode and percentage will be obtained in getting the best possible results. These will then be tabled and graphed for easy presentation of data. More so, there will be a analytical analysis of the information that will be gathered from the interview. A part of the result and discussion will then be limited to what the interviewees will reveal. This will be considered as the only limitation oft his research paper. CRITICAL PATH Reference: Bhattacharyya A., (2005) "Advertising in Specialized Markets: Example from the U.S. Pharmaceutical Industry," Boston College working Paper No.610, http://fmwww.bc.edu/ec.p/wp610.pdf, Brown, Alex. (1996). "BUAD 301, Introduction to Marketing" Butters Gerard R., (Oct.,1977) "Equilibrium Distributions of Sales and Advertising Prices," The Review of Economic Studies Vol. 44 No.3: pp.465-491 Grossman G.M. and Shapiro C., (1984) "Informative Advertising with Differentiated Products," Review of Economic Studies Vol.5 No.1,: pp. 63-81 Haller H and Chakraborti S., (2002) "An Analysis of Advertising Wars," http://www.econ.ku.dk/CIE/Discussion%20Papers/2002/pdf/Haller%2003.pdf Kaldor Nicholas, (1950) "The Economic Aspects of Advertising," Review of Economic Studies Vol. 18: pp. 1-27 Manski C.F., (1993) "Identification of Endogenous Social Effects: The Reflection Problem," Review of Economic Studies Vol.60 No.3,: pp. 531-542 Rubin P. H., Schrag J. L., (1999) "Mitigating Agency Problems by Advertising, with Special Reference to Managed Health Care," Southern Economic Journal Vol. 66, No.1,: pp. 39-60 Stigler George J., (June 1961) "The Economics of Information," Journal of Political Economy Vol. 69 No.3: pp. 213-225 Tessler L.G., (1964) "Advertising and Competition," Journal of