How structural and linguistic devices are used to target specific audiences in printed media texts Essay

Different listenings expect and react to dissimilar ideas, presentational devices, linguistic devices and so on. For example teenagers may expect b right field, vibrant colors and exciting design, whereas older people may look for softer, neutral colour and a more formal design. Of course, these be stereotypical views but the designers of the media texts mustiness make them with a stereotypical view of their audience in mind. In this essay I ordain look at three different media texts aimed at different groups and explain how they attempt to appeal to these audiences.Firstly I will compargon the ideas put forward in the three texts. In the Club 18-30 leaflet the focus is mainly on going bulge and having fun, in clubs, pubs and on beaches. The Superfamily find fault talks most the activities that a family rout out participate in, such as pool games, quizzes, tennis courts, squash courts and fantasise golf. It also tells the audience active the things done to make a family vacation easier, such as itch care, childrens clubs and so on. The Forever little brochure focuses on the older generation ands talks about the activities and facilities that they mogul enjoy, such as tennis, aerobics and golf, cathedrals to visit and conveniences like airstream services, money exchange, spacious bar and sun terraces.Now I will look at the presentational and structural devices in the three texts. In the Club 18-30 text bright, vibrant colours are used such as pink, blue, yellow and red. The title states the target audience straight aside making it very obviously eye-catching to the right people. The pictures used are those of people dancing in a club and having fun as this is what most people going on this holiday want to do. This is not a full page advertisement as there is lone umteen(prenominal) a very small amount of information wanted about the clubs, bars, beaches etc. This is all given in a fun, jaunty pillowcase with not too much reading needed.The S uperfamily brochure is done in red, white and pale yellow. These are soft, welcoming, almost primary colours. This emphasises that this is a family advertisement. in that respect are pictures a families by the pool as well as kids playing and having fun. All the b ball clubs are wavy and curved making this find out like a safe place for children and the font is plain.The Forever early brochure has soft, autumn colours as well as inhering blues and greens. Also, the pictures are serene. This is because the average older person wants a cool down relaxing holiday. there is a full page layout with plain, simple borders. There are pictures of a cathedral and an empty pool. This helps add to the feeling of settle and relaxing on the holiday.I will next look at the language used in each of the pieces. In the Club 18-30 piece the language used is cool and slang with misspelled words such as in yer face. This is to target the younger audience. It is humorous tho with some facts, such as bars, clubs and beaches to visit. There are some opinions such as home to some of Europes premier DJs. It states what the younger audience may worry about when it says that youll need a fair pip of wedge. It also states that there are many things to do on your doorstep suggesting great ease, an important factor to youth.The Superfamily brochure uses informal yet informative language, like for the sporty among you. It is persuasive and serious, giving the reader a lot of reasons why the holiday is right for them. However in doing this it keeps a very friendly and approachable attitude as it wants to appeal to families. It states the many things that they will do to make family life easier, such as baby care and childrens clubs.Forever Young uses formal language as this is what appeals to a lot of the older generation. It is serious and informative, stating plainly what things there are to do and makes them seem calm for example it has a traditional, relaxed feel about it. This i s important as most older people want a relaxing holiday. It is persuasive as it uses opinions about things like prettiest and traditional. overall I believe it is very important for advertisers to use all promoter at their disposal to attract the target audience. They must choose the right presentational devices, the right language and the right style in order to convince the target audience to buy their product.