Marketing and Hypermarkets Elf Urban

What is the perceptual map for the bollix up place companies in France (Elan, hob, numerate, and the hypermarkets)? What would be the two dimensions you would use to best quarter the portfolio of brands that Total Group has in its market? gimmick Total-Bonjour Convenience Total-Bonjour cracker-barrel Elan Rural Elan Price Hypermarkets scalawag Price Hypermarkets Elf Urban Hypermarkets Elf Urban Hypermarkets Elf I would use Convenience and price to describe the portfolio of brands. 2. Based on the perceptual map, propose a set of marketing actions, beyond those that obtain been mentioned, that should be used by Total brand.Use the 4Ps framework to propose these actions and link each action to the CVF framework. I would definitely sell cosmetics such as toothbrush, deodorant, toothpaste, soap, Lotion In increment to phone railcards Moreover I would add a stolon aid section where customers could find temporary relieve from any peanut physical discomfort. They link to the co nsumption process of the customer in the situational influences of the CVF. Consequently, Total could expand the partnership distribution with Elan and Elf considering how great they atomic number 18 doing with the French grocery retailer and bonjour.It would be great cost earn with the consumption process of the CVF. 3. What are the things that whitethorn build utilitarian and hedonic value when customers go for a gas station? Describe how an Elf store might increase value in customers shopping experience. Things that may build utilitarian value are buying food to consume, acquire gas, a car wash, putting air on tire, getting the car fixed. Things that may build hedonic value are price of flatulence or products, quality of the products, and having a reason to compare a election for a personal brand immediately after purchase.Elf store may increase customer value by providing suffering prices compare to the other gas stations, accessibility and convenience is also a big fa ctor, and do sure that each customer get a pleasant experience. 4. What are the marketing segments that each store is trying to cover? What are the first harmonic benefits that consumers in each of those segments are seeking when choosing a gas station? Do you think Total Group has done a wide job identifying market segments and appealing to these segments? Are some segments left unserved by Total? Elan covers the rural market segment where competition is slight dense, which customers seek.Elf covers the price-sensitive segment, a suburban market in addition to hypermarkets where customers seek low price, fast service, and competitive location. Total covers the urban, convenience oriented market segment where customers seek higher product assortment, high performance gas, feelings of spaciousness and replete(p) range car services. So far, I think total is doing a great job identifying and appealing market segments. Yes, some segments have failed the rural, convenience-oriented market, which would have brought less competition and raise revenues.