Hershey Report

Louis Wilson Fund - Equity Research February 20, 2006Analyst: Robin Perry THE HERSHEY COMPANY (NYSE - HSY) haywire: $53.65 52 Week Range: 51-67 LWF high society precept: I recommend a further look into buying Hershey society due to current toll versus future tenor price and earnings potential. My four year price diddly she-bop is $105. Company Characteristics that meet the LWF Strategy: wellhead managed, has slopped business franchises and yield potential, and impressive branding. The Company has superb ROA, ROE, compared to others in the industry. Business compend and Summary: Hershey Foods Corporation is engaged in the manufacture, diffusion and exchange of candy store and grocery products. It manufactures candy store products in a course of packaged forms and markets them under more than 50 brands. It also manufactures, markets, se lls and distributes confectionery and grocery products in Canada, Mexico and Brazil, imports and/or markets selected confectionery products in China, the Philippines, japan and South Korea and markets confectionery products in all over 60 countries worldwide.

working out: The Company has been expanding into adjacent categories ilk snack bars and coffee covered nuts, as well as pushing into thingamabob stores and the Latino markets. Management: Hershey and its chief operating officer Richard Lenny have certainly better the Companys operations growing sales, slashing costs, and focusing marketing on message brands. Operation margins (excluding one-ti! me items) have better from 15% in 2001 to 19.8% at the end of 2005 with most of the advancement coming from strengthened uncouth margins. Management: The Company announced February 14, 2006 that Andrea Thomas has been named Vice President, global Chocolate. Thomas, who joins Hershey from Frito-Lay, Inc. where she was V.P., Innovation, will be prudent for global platform institution and branding for Hersheys...If you want to get a full essay, separate it on our website: OrderCustomPaper.com

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