I SUMMARY lynx Japan is a puppyish company with great ambitions, which promote sport shoes at up-market. straight it has an opportunity to enhance its influence and market dowery on the market. painter outside(a) is a huge participation of prestigiousness sport comfortablys. Staying at the top is vital for it. II CRITERIA Cougar Japan has to define the direction of its development. The first marvel is almost variegation. Cougar Japan could use a colligate diversification and begin to produce sport clothes. Also workable to shift a range of sport shoes. The second propose is tilt of market level. Now there is an opportunity to levy into middle- and down-market and run low a full- phone line distributor. And its possible to stay up. three EVALUATION Now (after economic difficulties in country) there atomic number 18 a good conditions to go to down-&middle-market and become a full-line distributor. Thats wherefore Cougar Japan insists on thi s decision. But Cougar Int. has an understand of company of prestige good at up-market and the company has to learn to diversify a ware range IV ADVANTAGES & DISADVANTAGES |Â |Advantages |Disadvantages | |1.
To go to down-market |An increase of the market | Risky | | |share | | | |A new tar keep up audience ! |A possible damage of daub image | | |Will be a full line |A possible confrontation with Cougar | | |distributor |International | |2. To diversify (clothes) |New products |An increase of be | | |It enhances the reputation | sentence & money consuming | | |A congruity with Ints aims |A...If you want to get a full essay, order it on our website:
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