Steel Case

CORPORATE COMMUNICATIONS SUBMISSION: Investor Relations case - Steelcase Steelcase, Inc was wiz of the largest manufactures in office furnishings. It was a private company for rough xc (90) years before it ventured into becoming macrocosm. As they became public they began having problems. These problems caulescent from; 1) their internal bodily twist lacking a acquit channel for Investor Relations staff to respond to the concerns of their shareholders, 2) a cliff in their stock price and 3) a weakening profitableness from acquire the remaining fifty (50) pct of Strafor. Steelcase management was non utilize to additional requests for information so they held a defending post towards inquisitive analysts and investors. This approach was non the best musical theme peculiarly when it came to concerns that arise when they purchased Strafor. This lack of communication contri furthered to the approximately cardinal (70) percent drop in their stock price and with not having a relationship with sell-side analyst it did not make the emplacement better. non understanding how Strafor runs its trading operations and how it will impact on the operations of their company is what contributed to the weakening of their profits.

When the company became public they did not debate into consideration the necessary changes they would have to make in pertaining to their study constituents. They also did not take into consideration the effectuate the scholarship would have. What Steelcase should have done was study how public companies successfully wreak by studying how those compani es aligned their internal structure and how ! they happen with their constituencies. This would allow them to understand that not because they were successful with the structure they operated with as a private company means that it would represent when operate as a public company. With Steelcase becoming physically public, but staying mentally private, competitors have the advantage of successfully competing...If you command to beat out a full essay, order it on our website: OrderCustomPaper.com

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