Align Technology

ordain Technology, Inc. is a medical device partnership who pratices the design, job and marketing of Invisalign, the worlds leading invisible orthodontic merchandise. Invisalign is a series of clear, removable aligners that both orthodontists and general dentists drug abuse to straighten their patient roles teeth. By aquiring the precise virtual fancy of a patients teeth, manipulating this image of the teeth in cocksure increments, creating positives of these positions, and then manufacturing thin plastic, invisible negatives of the teeth at from each one stage of the treatment, the caller-out offered clear, removable appliances that effectively straightened a patients teeth. With more than twenty meg unique aligners do to date, Align is one of the largest manufacturers of mass customized products in the world. However, the company was nonoperational far from profitable, and its technology had non unless been widely recognised as the treatment of choice by orthodo ntists. The problem being that the get hold of for Aligns product fell wretched of its manufacturing capacity and therefore, the company was not meeting its financial targets. With an come selling price of $1,600 per example at an average represent of $1,800 the company would never sphere its targeted 50% gross margins by the end of the year (Bowen, p.1).

Align is operating under a customizable made to indian stick around strategy, while maintaining 20% above bespeak excess. Align inescapably to find the correct mixture of demand and supply indoors its own manufacturing process. Challenge The ch allenge for Align is that their gross gros! s sales demand is not as lavishly as they had anterior forecasted. As a result Align is overproducing their product, thus losing profits. The company sees the potential for growth however, Align is currently over producing a product at tremendous appeal with few orders nest path in. The problem is Aligns capacity is as well as high and has to be reduced in a cost economical manner without causing the wait time for product rescue to increase from...If you want to get a spacious essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper