Taobao

I. Why Taobao beats eBay in Chinas C2C commercialise? Alibabas Jack Ma said: eBay may be a shark in the ocean, further I am a crocodile in the Yangtze River. If we fight in the ocean, we lose save if we fight in the river, we win. The major reasons for Taobaos success could be summarized to Localization and Customization in Chinese securities industry. The table below lists the reasons that because Taobao succeeded. II. Is Zhao Cai Jin Bao a right approach to monetizing Taobao? Zhao Cai Jin Bao is the swear out that permit sellers crusade for keywords, ranking paid listings ahead of let go of listings and assembling a fee when a transaction relating to the paid listing was realised through Taobao. The product was similar to Googles. But in China, it is not a right approach to monetize Taobao on the C2C platform. * A PR disaster. After three years free service, some users may complain that this new product profaned Taobaos promise of free service. * T he uncertainty of the functionality of the product was a problem. at that places no guarantee that the tax revenue would definitely extend if the seller used the product. * The main topical anesthetic customers are thus sensitive to charges and pricing policy. * The connection is a double-edged sword.

In the forum, people could expand the negative feeling very slowly and largely to affect the image of Taobao. III. What pass on be the outdo way to monetize Taobao? Comparing with eBay, Paipai and other(a) C2C platforms in China, the market destiny of Taobao C2C has occupied nearly 92%. Now, C2C Market share has been stable, its time t! o focus on monetizing Taobao. * Winport and advertising service could be both launched on B2C and C2C platform. * Offline community activity: much(prenominal) as sharing the experience, teaching you how to you Taobao more efficiently. * In Taobao, B2C and C2C is feature seamless. Taobao Mall could charge the customers for value-added services. * Alipay is another best way. The mint of change over is stable in...If you want to get a full essay, rig it on our website: OrderCustomPaper.com

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